Ghost Brand Platform · Fine Dining

Your Michelin Kitchen.
A Secret
Delivery Empire.

Velato launches anonymous delivery brands from your existing kitchen — capturing DoorDash & Uber Eats revenue without touching your prestige reputation.

Get Early Access→See How It Works
30–60%
Revenue Uplift
$0
Setup Fees
72hrs
To First Order
Ghost Brands◆Zero Setup Fees◆DoorDash Ready◆Uber Eats Ready◆Anonymous Identity◆Michelin Safe◆30–60% Revenue Uplift◆72-Hour Launch◆Ghost Brands◆Zero Setup Fees◆DoorDash Ready◆Uber Eats Ready◆Anonymous Identity◆Michelin Safe◆30–60% Revenue Uplift◆72-Hour Launch◆
The Problem

Prestige brands don't belong on DoorDash.

Your kitchen runs at 40% capacity during off-peak hours. Delivery apps represent a $220B market. But listing your Michelin-starred name next to a $9 burrito? That's a brand reputation you've spent years building — gone in one screenshot.

◈
Brand Dilution
Guests who paid $300/head now see your name beside fast food. Reservation demand drops overnight.
◈
Idle Kitchen Capacity
Your brigade is prepped. The ovens are hot. That capacity is invisible profit vanishing every service.
◈
Margin Destruction
Platform fees eat 30% off the top. Fine-dining prices don't survive the delivery math.
The Solution

Same kitchen.
Different universe.

Velato builds a completely separate brand identity — different name, different menu, different price point. Your ghost brand lives on delivery apps. Your prestige brand stays untouched, forever.

Your Brand
Maison Laurent
⭑ Michelin Star · $280 tasting menu
Reservations 6 weeks out
Zero delivery presence
●REPUTATION PROTECTED
Velato
⟷
Ghost Brand
The Kitchen Table
★★★★ DoorDash · $18–24 dishes
Available tonight
Zero link to your brand
●REVENUE FLOWING
How It Works

Three steps. Seventy-two hours.

01
Step 01
We Build Your Ghost Brand

We create a completely anonymous brand identity — name, logo, menu, photography. Listed on DoorDash and Uber Eats within 72 hours. No trace back to your kitchen.

02
Step 02
We Rotate Your Premium Dishes

Your executive chef selects the dishes. We adapt them for delivery formats and price them for the value market. Velato's rotation engine manages your daily menu.

03
Step 03
Revenue Flows Directly to You

Zero middlemen. Payments process directly to your bank. Monthly reporting shows exactly what your ghost brand earned — separate from your main P&L.

Early Momentum

Trusted by chefs across
NYC, SF, and Chicago.

40+
Ghost Brands Launched
$2.1M
Revenue Generated
3
Cities Active
4.8★
Avg App Rating

“We cleared $28,000 in additional revenue last month. Not a single regular guest has any idea.”

— Executive Chef, NYC (name withheld by request)
Pricing

Simple pricing.
No surprises.

Per Ghost Brand · Monthly
$299/mo
  • ◆Full ghost brand identity (name, logo, menu)
  • ◆DoorDash + Uber Eats setup and management
  • ◆Auto-rotation engine for your dishes
  • ◆Zero setup fees — cancel anytime
  • ◆Monthly revenue reporting
  • ◆Dedicated account manager
Start Your Ghost Brand→
No contracts. No setup fees. Cancel anytime.

Running 3+ ghost brands? Contact us for volume pricing.

Join the Waitlist

Your competition is
already doing this.

Ghost brands are the fastest-growing segment in hospitality. Early access is limited to 20 restaurants per city.

Request Early Access→